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Key words:Consumer Behaviour, Literature Review, Consumerism respective measures of buying behaviour towards their products or services. A recommendary model field of Insurance understanding the state of Consumer’s mind is very essential and the factors that constitutes.
REVIEW OF LITERATURE T he researcher made an attempt to collect information from the prior researches and relevant studies conducted in the area of life insurance and consumer behaviour so that the important variables for the study could be identified and analysed.
The review of literature has been presented in a summarised and precise manner.
A Brief Literature Review on Consumer Buying Behavior. The researcher will also try to find the rate of un planned and brand switching behavior for certain product categories. Literature review: Consumer decision making has been the interest of the researchers in the past.
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