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1 Answer to Understanding the motivations of a firm's noncustomers is often just as important as understanding its customers.
Look again at the reasons why an individual would not purchase a firm's products. How can a firm reach out to noncustomers and successfully convert them into customers?.
Retailers with freestanding stores, Web sites, and catalogs have successfully implemented a multichannel solution, where customers can shop the catalog or site, and go to the store to try the product on before purchasing it.
1 Answer to Understanding the motivations of a firm's noncustomers is often just as important as understanding its customers. Look again at the reasons why an individual would not purchase a firm's products.
How can a firm reach out to noncustomers and successfully convert them into customers? - Understanding the motivations of a firm’s noncustomers is often just as important as understanding its customers. Look again at the reasons why an individual would not purchase a firm’s products. How can a firm reach out to noncustomers and successfully convert them into customers?How can a firm reach out to non customers and successfully convert them into customers